Kerrie Spaargaren

Kerrie Spaargaren is the Managing Director and founder of Graffiti Group, a prominent brand experience agency based in Melbourne, Australia. With nearly two decades of experience in the industry, she has established Graffiti as a key player in creating immersive brand experiences for various high-profile clients.

Professional Background

Kerrie has been instrumental in shaping the agency's vision, focusing on building genuine connections between brands and their audiences through diverse methods such as activations, events, installations, and digital technologies. Under her leadership, Graffiti has adapted to the evolving landscape of brand experience, especially in the post-COVID era, emphasizing the importance of integrating brand experiences into broader marketing strategies.14

Vision and Philosophy

In recent discussions, Kerrie highlighted her excitement about new technologies and innovative projects that enhance consumer engagement with brands. She believes that brand experience should not exist in isolation but rather be part of an integrated marketing campaign.1 Graffiti is celebrating its 20th anniversary in 2024, marking a significant milestone in its journey as an independent agency with a strong leadership team committed to its growth and culture.1

Online Presence

Kerrie maintains a professional profile on LinkedIn, where she shares insights about her work and the agency's achievements. Her LinkedIn username is kerrie-spaargaren-18b1822, which provides further details about her career and contributions to the marketing field.23