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Kerri McDonald
WE'RE HIRING 🌱 On a mission to deliver the most relatable marketing campaigns to billions of consumers worldwide ⚡️ Lover of all things DTC & Ecomm 🛍️ Raging shopaholic
Professional Background
Kerri McDonald is a versatile professional whose career journey exemplifies the dynamic nature of personal and professional growth. Transitioning from a music teacher to a graphic designer, and ultimately to a specialist in marketing and eCommerce, Kerri has navigated various fields with creativity and determination. For the past four years, she has embraced numerous learning opportunities, allowing her to harness her skills in a way that continues to evolve and expand.
Kerri’s foundation as a gifted musician and educator began in her early years. Passionate about music and the arts, she pursued a Bachelor of Science in Music Education at Kutztown University of Pennsylvania. This educational path not only equipped her with the knowledge necessary for teaching but also fostered her creativity. Kerri's experience as a music teacher provided her with invaluable skills that would later facilitate her ease in adapting to new roles. During her time in education, she enjoyed the flexibility of summer breaks, which allowed her the freedom to explore her other creative talents, ultimately leading her to the world of graphic design.
After taking several online courses to enhance her design skills, Kerri’s leap into graphic design was met with an opportunity at Glam Seamless, a startup specializing in hair extensions. Connected with the founder and CEO, Alexandra, Kerri was fortunate to be offered a position based more on her skills and passion than on traditional qualifications. This opportunity marked a significant turning point in her career, as she embraced the startup environment, brimming with adaptation and growth.
During her time at Glam Seamless, Kerri stepped into various roles, including Director of Marketing and Head of Digital, rapidly gaining insights into the fast-paced world of marketing, eCommerce management, and data analytics. Her adaptability and willingness to learn equipped her with comprehensive digital marketing knowledge, transforming her career trajectory. Kerri truly discovered her passion for digital marketing, leading her to thrive in this field and become a proud advocate for the combination of music education and marketing strategies.
Education and Achievements
Kerri McDonald achieved a Bachelor of Science in Music Education from Kutztown University of Pennsylvania, where her solid academic background laid the groundwork for her career in education and later in the creative arts. Kerri’s experience at Bishop McDevitt High School provided her with a strong educational foundation early on, nurturing her interests and talents in both music and the arts.
It was her years as a music teacher at Imhotep Institute Charter High School and her work in early childhood education at Doylestown Conservatory that empowered her to connect with diverse audiences, honing her communication skills and creative problem-solving abilities. These early career experiences thus played a crucial role in shaping her multifaceted skills in graphic design and marketing.
In addition to her teaching career, Kerri was instrumental in co-founding The Greenhouse, showcasing her leadership and entrepreneurship spirit. This initiative reflects her drive to create opportunities for others and her commitment to nurturing creative spaces. At Glam Seamless Hair Extensions, Kerri excelled through various positions that utilized her unique skill set. As a Creative Consultant, she merged her design background with her marketing expertise, facilitating numerous successful campaigns that contributed to the company's growth.
Achievements
Kerri's career is punctuated by significant achievements and contributions that highlight her evolution from music educator to marketing specialist. Her role as Director of Marketing at Glam Seamless stands out as a pivotal point, where her innovative approach positioned the company for further success in a competitive market. Her deep understanding of design and marketing principles allowed her to create compelling digital content that resonated with audiences, resulting in increased engagement and conversion rates.
As Head of Digital, Kerri embraced the latest technology and trends to optimize the company's online presence, showcasing her ability to adapt and grow in a tech-driven landscape. Her expertise in eCommerce management and data analytics afforded Glam Seamless valuable insights that propelled the company forward.
Kerri’s transformative journey through various roles not only elucidated her leadership capabilities but also underscored her commitment to lifelong learning. Her passion for digital marketing was kindled while addressing the rapidly evolving needs within the startup environment. Today, Kerri stands as a proud advocate of her unique journey, celebrating the fusion of her artistic roots with digital marketing expertise.
Kerri continues to share her knowledge and experience, fostering connections with other professionals and discussing the synergy between the arts and marketing. She encourages other individuals, especially those navigating career changes, to remain open to opportunities and embrace the growth that comes from new challenges.
Overall, Kerri McDonald is a beacon of creativity, adaptability, and passion in the realms of music, graphic design, and marketing. By weaving together her varied experiences, she exemplifies how diverse career paths can inspire growth and lead to unparalleled opportunities.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
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