Kerra M. Shih

Kerra Shih is a seasoned marketing professional with a Masters in Marketing from the University of Warwick and a degree in Fashion Merchandising from Parsons.

She established her career in New York City, notably at Oscar de la Renta, where she progressively advanced from international business development roles to spearheading the brand's expansion into China from 2014 to 2018.

Transitioning to the automotive industry, Kerra spent 2 years at NIO, China's prominent new energy automotive company, leading product marketing initiatives at NIO Life.

Leveraging her extensive global fashion network, she orchestrated successful co-branding projects with renowned designers, contributing to NIO's global reputation and IPO in September 2018.

Kerra's distinctive blend of experiences in the US and China equips her with valuable insights into penetrating the Chinese market for luxury American brands and establishing international recognition for Chinese automotive companies.

In addition to her corporate endeavors, Kerra Shih is actively engaged as a lifestyle influencer under the handle @thekerrabear, aiming to bridge China lifestyle brands with global markets through strategic consulting and investments.