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Pcm® Kerline Jules
StoryBrand Guide - Certified Digital Marketer - Data Nerd
Professional Background
Kerline Jules, PCM®, CDMP, is a distinguished branding and digital marketing strategist with a passion for storytelling. She has transformed her deep expertise into a thriving consultancy, Jules Management Group, focused on empowering small and minority-owned businesses and mission-driven non-profits. With a reputation for her innovative marketing approaches and visionary leadership, Kerline has successfully crafted impactful brands that not only engage and entertain but also educate their audiences. Her journey in branding and digital marketing was significantly influenced by her role as Vice President of Operations at her local Urban League Young Professionals chapter, where she orchestrated public relations and marketing initiatives. It was in this vibrant atmosphere that she discovered the transformative impact of digital media on brand visibility and outreach.
Kerline’s diverse portfolio showcases her ability to tailor her marketing strategies to meet the unique needs of various organizations, spanning from national non-profits to local entities. Her notable collaborations include working with esteemed organizations such as the Congressional Black Caucus Foundation, Burger King Corporation, and the National Urban League Young Professionals. These partnerships have allowed her to amplify brand presence and drive meaningful engagement with their target audiences.
Education and Achievements
Kerline Jules is committed to lifelong learning and professional development, which is evident in her extensive educational background. She earned her Bachelor's of Business Administration from the prestigious University of Miami, laying a solid foundation for her career in business and marketing. Further enhancing her skill set, she pursued additional certifications including:
- Women’s Entrepreneurship at Cornell University
- Digital Marketing Strategist at Miami Dade College (Graduating with a perfect 4.0)
- Digital Marketing Specialist at Miami Dade College (Graduating with a perfect 4.0)
- Financial Planning at Florida State University
Her certifications from the American Marketing Association as a Professional Certified Marketer (PCM®) and as a Certified Digital Marketing Professional (CDMP) by the Digital Marketing Institute exemplify her dedication to remaining on the cutting edge of digital marketing trends.
Leadership and Community Involvement
Kerline's commitment extends beyond her professional endeavors; she is also deeply involved in her community. Actively participating in the South Broward Alumnae Chapter of Delta Sigma Theta Sorority, Inc., Kerline advocates for social justice, education, and economic development initiatives. Her volunteer roles have included serving as the Visionary at THE K.JULES PROJECT and as the National Communications Chair for the National Urban League Young Professionals, where she influenced communication strategies and strengthened networks among young professionals.
As a former Marketing Manager and Chairperson at the South Florida Youth Summit, Kerline was instrumental in fostering youth leadership and engagement. Her work as a guest blogger for the Congressional Black Caucus Foundation additionally highlights her capacity to use her voice and expertise in expanding community awareness and dialogue around important issues.
Career History
Throughout her career, Kerline has held several pivotal roles that have equipped her with a wealth of experience and knowledge in business intelligence and marketing analytics. Her previous positions include:
- Senior Business Analyst at Burger King Corporation, where she contributed to data-driven marketing strategies.
- Business Intelligence Analyst at Southern Wine & Spirits, streamlining operations to enhance business insights.
- Data Analyst Consultant roles at Brightstar Corp and Assurant that sharpened her analytical skills in marketing and operational strategy.
- Program Developer and Business Analyst at Citrix Systems, providing valuable insights that drove business results.
In each of these roles, Kerline has consistently exhibited a blend of analytical prowess and creative problem-solving, further solidifying her status as a marketing expert and a leader within her field.
Notable Achievements
Kerline Jules's career is marked by an array of significant accomplishments that underscore her expertise and commitment to impactful branding and digital marketing. Her collaborative projects with high-profile organizations like the Miami Museum of Contemporary Art of the African Diaspora and the Urban League of Broward County have not only elevated the brands but also contributed to enhancing community engagement.
Her ability to harness the storytelling power of digital media has led to increased brand recognition for her clients, establishing them as trusted names in their respective sectors. Through her leadership, Jules Management Group has emerged as a reliable partner for businesses seeking to navigate the complexities of modern marketing landscapes.
In closing, Kerline Jules represents the epitome of a modern branding strategist — a professional who possesses not only the technical skills and industry knowledge but also a deep commitment to empowering others through innovative branding and digital marketing solutions. As she continues to expand her influence and expertise, there is no doubt that her legacy will be one of empowerment, creativity, and storytelling excellence.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.