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Keri Toomey
EVP, Employee Experience + Professional Services
Professional Background
Keri Toomey is a seasoned professional in the world of public relations and marketing, currently leading The Bliss Group’s vibrant Professional Services practice, which has established itself among the top 10 in the industry, as recognized by O’Dwyer’s. Under Keri’s dynamic leadership, the practice works with an array of growing firms across multiple sectors, including Accounting, Business Services, Consulting, SaaS, Human Capital, Legal, and Risk. Keri and her team focus on helping these organizations carve out their niche and enhance their market presence.
With a robust understanding of the unique challenges these firms face, Keri engages in defining a compelling narrative that positions her clients as forward-thinking leaders in their respective fields. She applies innovative marketing strategies and insights to ensure that her clients not only compete effectively but also thrive in their market sectors. Keri believes that professional services firms sell more than just ideas and solutions; they shape the future and propel businesses forward. To this end, she assists clients in crafting a narrative that attracts attention—one that is both forward-looking and flexible, utilizing the full PESO (Paid, Earned, Shared, and Owned) spectrum of channels.
At The Bliss Group, Keri oversees an extensive portfolio that includes brand positioning, content marketing, thought leadership development, and media strategy. Her approach to outreach and digital strategy is innovative and multifaceted, aimed at elevating executive visibility and enabling sales. With a particular focus on industries such as accounting, consulting, business services, and healthcare, Keri has successfully developed and executed integrated public relations and marketing programs that resonate with senior executives across various verticals, including private equity, retail, technology, nonprofit, energy, education, and manufacturing.
Keri's role also encompasses Learning & Development, Performance Enablement, Culture & Events, and Internal Communications within The Bliss Group, demonstrating her commitment to fostering a strong organizational culture and empowering her colleagues and clients alike. Her leadership and expertise have made significant contributions to the firm's growth and reputation in the competitive landscape of professional services marketing.
Education and Achievements
Keri Toomey received her Bachelor of Arts degree in Mass Communications and Politics from Washington and Lee University. This educational background has equipped her with the foundational skills needed to excel in strategic communication and media relations within the fast-paced business environment.
Throughout her career, Keri has continuously expanded her knowledge and expertise by earning certifications in Diversity and Inclusion in HR Management from the HR Certification Institute (HRCI) and in Mastering Talent Management: Hiring, Engaging and Rewarding A+ Talent from Wharton Executive Education. These certifications reflect her dedication to personal and professional growth and her commitment to fostering inclusive workplace practices and effective talent management.
In her previous roles at The Bliss Group, Keri has served as Executive Vice President, where she co-led the Professional Services sector and was also the Head of Employee Experience. Her journey at The Bliss Group began in various positions, including Senior Vice President and Professional Services Co-Lead, showcasing her rapid ascent within the organization.
Before joining The Bliss Group, Keri honed her skills as an Account Coordinator at Crenshaw Communications and gained valuable experience as an intern at both BlissPR and the NBC News London Bureau. These opportunities provided her with a solid foundation in communication strategies and media relations, which she has built upon throughout her career.
Notable Achievements
Keri Toomey's contributions to the professional services industry and her leadership at The Bliss Group are widely recognized. Her work in brand positioning and content marketing has helped numerous firms achieve increased visibility and engagement with their target audiences. By fostering strong relationships with key media outlets and utilizing data-driven strategies, Keri has successfully elevated her clients' market presence and reputation.
Through her commitment to professional development and her proactive approach to Learning & Development, Keri has not only uplifted her clients but also her colleagues within The Bliss Group. Her initiatives focused on Performance Enablement and Internal Communications have been pivotal in nurturing a supportive workplace culture that champions professional growth and innovation.
Keri’s impressive background, marked by a wealth of experience and a track record of success, continues to drive her passion for helping professional services firms tell their unique stories and gain a competitive edge in the evolving marketplace. Her combination of strategic insight, creative thinking, and authentic engagement makes her an invaluable asset to her team and clients alike.