Keren Kay 🎗️

Professional Background

Keren Kay is a highly accomplished creative professional based in Brooklyn, New York, with a rich background that spans over two decades in the advertising industry. Born and raised in Tel-Aviv, Keren's career has been marked by passion for creativity and an unwavering commitment to injecting value into global brands and businesses. Her trajectory has seen her taking pivotal roles in elite advertising agencies, including her tenure as Creative Director at McCann and as Chief Creative Officer for Publicis in Israel, where her leadership and innovation catalyzed numerous successful campaigns.

Throughout her impressive career, Keren has had the distinguished privilege of working with some of the world’s leading brands, encompassing notable names in the spirits industry such as Johnnie Walker and Campari. Her adeptness at crafting and executing comprehensive brand strategies has not only amplified the reach of these global products but has also contributed significantly to the advertising landscape. Keren's keen insights and creative prowess have positioned her as a valuable asset to the many brands she has represented, navigating diverse markets and consumer bases with finesse.

Education and Achievements

Keren's academic foundation is rooted in the arts, having studied a Bachelor's degree in Philosophy and Cinema at Tel Aviv University. This unique blend of disciplines enriches her creative approach, allowing her to appreciate storytelling and philosophical undertones in marketing and branding. Keren's educational journey fuels her creative endeavors, as she continuously integrates multidisciplinary perspectives into her work.

In addition to her vast experience in advertising, Keren is a proud Co-Founder of Supersonas, a non-profit organization dedicated to fostering gender equality and increasing women's representation in leadership roles. This initiative reflects her commitment to empowering women and advocating for equitable opportunities in all spheres, particularly in business and the creative sector. Through Supersonas, she has leveraged her extensive network to champion women's rights and facilitate meaningful conversations that drive both awareness and action.

Keren’s groundbreaking work extends to the tech industry as well, where she co-founded Innovesta, a FinTech product designed to make the investment process more transparent and effective. This venture exemplifies Keren's passion for innovation and her ability to pivot within her career, as she successfully transitioned from advertising to technology. Under her guidance, Innovesta emerges as a beacon for modern investment practices, ensuring that accessibility and clarity are at the forefront.

Achievements

Keren's career is marked by numerous notable achievements. She has served as a Member at Global Women in VC, showcasing her dedication to advancing the representation of women in venture capital. Her contributions as Partner at Supersonas Israel underscore her influential role in advocating for gender balance and driving initiatives that promote diversity and inclusion in leadership.

Additionally, Keren held several leadership positions that emphasized strategic partnerships and creative excellence. As the Head of Strategic Partnerships at JVP and as a Managing Partner at KDA Communications, she demonstrated her capability in fostering collaborative endeavors that yield innovative solutions. Keren's earlier roles included VP Creative and Creative Director at Publicis, as well as Creative Director at McCann Tel-Aviv, where she garnered recognition for her groundbreaking campaigns and creative strategies.

From her inception as a Copywriter and Creative Director at IPG Raban Golani to her role as Head of the Promo Department at Channel 10, Keren has continuously embraced new challenges and opportunities, driving both personal and professional growth. Her belief that creativity is not just a skill but a superpower is echoed in her work and her ability to inspire others.

In her personal life, Keren enjoys engaging with her community and sharing her insights on entrepreneurship, women’s rights, and creative work. Whether discussing indie rock concerts in NYC or her favorite culinary delights like falafel and french fries, Keren is always open to connecting with like-minded individuals.

Questions

How did Keren Kay's upbringing in Tel Aviv influence her creative vision and career trajectory?

What are the core values that Keren Kay promotes through her leadership in Supersonas?

How did Keren Kay's educational background in Philosophy and Cinema shape her approach to advertising and branding?

What unique challenges did Keren Kay face when transitioning from the advertising world to the tech industry with Innovesta?

How has Keren Kay utilized her experience in the advertising industry to influence her work in the non-profit sector?

In what ways has Keren Kay contributed to advancing gender equality in leadership within the advertising and investment sectors?

What innovative strategies did Keren Kay employ while working with global brands like Johnnie Walker and Campari?

How does Keren Kay envision the future of women in leadership roles within creative industries?