Alexandra Kephart

Alexandra Kephart is a Marketing and Communications Manager at the Harvard Business Review (HBR), where she has been instrumental in executing publicity campaigns for various publications and managing communications strategies. She started her career at HBR as a Marketing and Communications Assistant in May 2018, progressing to her current role in July 2022. In her position, she leads public relations campaigns, collaborates on event planning, and develops social media strategies for HBR Press books.1

Educational Background

Kephart graduated from Emerson College with a Bachelor of Arts in Writing, Literature, and Publishing, complemented by a minor in Psychology. Her academic background supports her passion for storytelling, which she applies in her professional endeavors to help others convey their narratives effectively.1

Professional Experience

• Marketing and Communications Manager at Harvard Business Review (July 2022 - Present)
• Marketing and Communications Specialist at Harvard Business Review (September 2019 - July 2022)
• Marketing and Communications Assistant at Harvard Business Review (May 2018 - August 2019)
• Social Media Assistant Editor at Harvard Business Review (September 2017 - May 2019)

Key Responsibilities

In her current role, Kephart is responsible for:

• Leading PR campaigns for notable titles such as The Microstress Effect and The Upside of Uncertainty.
• Collaborating with the events team to manage both virtual and in-person events.
• Creating social media plans and writing copy for newsletters.
• Tracking media hits and securing placements for HBR publications.12

Her diverse experiences within HBR reflect her commitment to enhancing the visibility of the organization’s publications while fostering effective communication both internally and externally.