Kenza BOUSFIHA

Kenza BOUSFIHA is a Global Strategy & Insights Senior Analyst at Ubisoft, based in Montreal, Quebec.23 She has experience working with Danone and at least three other companies, and her educational background includes studies at EM Lyon and two other institutions.2

In her role at Ubisoft, Kenza likely contributes to the company's Global Strategic Insights team, which falls under the leadership of Emilie Garin, the VP of Global Strategic Insights.1 Her responsibilities likely involve:

Key Responsibilities

• Conducting research and data analysis
• Designing research methodologies
• Converting data into actionable insights for global marketing teams
• Supporting strategic decision-making processes

Kenza is noted for her exceptional skills in research design and data analysis, as well as her ability to translate complex data into valuable insights that can be utilized by global marketing teams.3 This expertise is crucial in the competitive video game industry, where understanding market trends and player behavior is essential for success.

While specific details about Kenza's work on particular Ubisoft projects are not provided in the available information, her role likely involves supporting various game franchises and initiatives across the company's portfolio.