Kenny "Tick" Salcido

Kenny "Tick" Salcido is a seasoned music industry executive with extensive experience in Artist and Repertoire (A&R) roles.

As the Senior Vice President/Head of A&R at Red Bull Records, Salcido leads the A&R team, procures talent, launches new initiatives, and shapes the label's legacy under Managing Director Greg Hammer.

He is known for championing artist empowerment and has a diverse roster that includes culturally impactful artists like Albert Hammond Jr, The Aces, Beartooth, Blxst, Kofi, and Joony.

Salcido has established strategic label partnerships with Wonderchild, Mind of a Genius, and EVGLE, focusing on nurturing talent across various genres.

With over a decade of experience, he has built a talented team at Red Bull Records, overseeing creative initiatives and hiring for Red Bull Records Publishing.

His journey in the music industry began at Grand Royal Records, followed by stints at DreamWorks, Epic, and Warner Records, where he signed renowned artists like Wiz Khalifa and Terrace Martin.

Salcido's background includes roles as Senior A&R Consultant, A&R Director, and music journalist at reputable organizations like VH1, MTV, and Sony Music Entertainment.

He has also dabbled in production and remixing as part of The Latch Brothers alongside Mike D of the Beastie Boys.

His passion for storytelling led him to work as a music journalist for publications such as Grand Royal Magazine and The FADER.

Kenny "Tick" Salcido's career trajectory showcases his deep commitment to elevating artists and creating impactful music experiences.