Kenny Layton

Kenny Layton is an advisor at Levellr, where he focuses on helping startups build partnerships with brands and talent. Previously, he held significant roles at major companies, including Discord, WME (William Morris Endeavor), CAA (Creative Artists Agency), and Viacom (VidCon).

In his recent LinkedIn posts, Layton has discussed the challenges startups face in hiring full-time talent due to budget constraints and has highlighted the emerging need for fractional partnership roles in the industry. He emphasizes the importance of creators in this space and advocates for innovative solutions to connect startups with the right talent without the overhead of traditional agency models.12

Layton is also involved in various initiatives aimed at enhancing collaboration between creators and businesses, showcasing his commitment to evolving the landscape of partnerships within the entertainment and technology sectors.1