Kenneth Westby

Kenneth Westby is a Senior Digital Advisor and Department Manager at Labs.Marketing. He describes himself as a solution-oriented professional with a self-proclaimed digitally-minded brain. Kenneth has extensive experience in digital marketing and analytics, specializing in Google Analytics and other digital tools.12

In his role, Kenneth focuses on:

1. Insight and analysis
2. Search engine optimization (SEO)
3. Content creation
4. Testing and tracking strategies
5. Project management

Kenneth is known for his expertise in Google Analytics and has conducted webinars on advanced techniques for using this tool.1 He has also worked on implementing solutions that support business and marketing strategies, as well as addressing business, user, and customer needs.4

Prior to his current position, Kenneth held roles such as:

• Senior Consultant in Experience Tech at Sopra Steria3
• Senior Digital Advisor and Subject Matter Expert for Insight and Analysis at Sopra Steria2

Kenneth's approach to digital marketing emphasizes providing good customer experiences and leveraging data-driven insights to improve business outcomes.12