Kenneth Prieto

Kenneth Prieto is an Associate Creative Director at Superside, a remote future-of-work startup specializing in creative services.5 He was recently promoted to this position, marking a significant milestone in his career.4

As an Associate Creative Director, Prieto leads and designs branding projects at Superside.5 He has demonstrated expertise in leveraging AI technology to enhance creative workflows and solve complex design challenges. For instance, he led a team that used AI to create a unique, on-brand ad campaign for D2L Brightspace, resulting in faster production times and standout creative.12

Prieto is known for his innovative approach to design, particularly in using AI tools like Midjourney to generate custom brand images. This approach has helped clients like D2L achieve consistency, uniqueness, and efficiency in their visual campaigns.2

Throughout his career, Prieto has achieved notable success in the advertising industry. He has won awards at prestigious events such as the Cannes Lions Festival, Ojo de Iberoamérica, and Effie Awards. His portfolio includes over 80 recognitions in various advertising festivals.3

Based in Costa Rica, Prieto brings a wealth of experience as a Creative Director and Art Director to his role at Superside.3 His work demonstrates a strong ability to think outside the box and leverage cutting-edge technologies to deliver exceptional creative solutions for clients.