Kenneth Mitchell

Global Chief Marketing Officer at Levi Strauss & Co.

Kenneth Mitchell is the Global Chief Marketing Officer (CMO) of the Levi's® brand at Levi Strauss & Co., a position he has held since June 2023.1 2 3 In this role, he spearheads the brand's global marketing strategies, focusing on building denim leadership, growing market share, and cementing Levi's position as a lifestyle brand at the center of culture.1 3

Career Highlights

Previous Experience: Before joining Levi Strauss & Co., Mitchell served as the CMO of Snap Inc., the parent company of Snapchat.2 3 He has also held leadership positions at McDonald's U.S., Gatorade, and NASCAR.1 2
Achievements: During his tenure at Snap Inc., Mitchell more than doubled the global Snapchat community to over 750 million monthly users and more than tripled revenue.4
Recognition: Mitchell has been recognized for his innovative leadership, being named one of "The Most Creative People in Business" by Fast Company, and featured on lists such as Forbes CMO NEXT, AdWeek 50, and Business Insider's 25 Most Innovative CMOs.1 2

Education and Personal Life

Mitchell holds a B.A. from Dartmouth College and an M.B.A. from Dartmouth's Tuck School of Business.1
He was inducted into Dartmouth's Sports Hall of Fame as a member of the men's basketball team.1
Mitchell lives in Los Angeles with his wife, Heather, and they have a daughter named Carter.1

Additional Roles

Mitchell serves on the Board of Directors for e.l.f. Beauty.1 2
He is an advisor for Overtime, a role he has held since July 2020.5

Kenneth Mitchell's career demonstrates a strong track record in marketing leadership for major consumer brands, with a focus on innovation and cultural relevance.