Kendra Peters Shapiro

Kendra Peters is a seasoned business leader with a zeal for uncovering valuable consumer insights to create innovative campaigns and strategies. She is highly competent in conducting market research, creating business plans, and developing consumer products that result in long-term brand loyalty. Her team leadership skills are exceptional, providing a cross-functional environment that encourages collaboration and accountability among team members.

Kendra started her career journey at Levi Strauss & Co. and later joined Apple Inc. as a Campus Representative. Kendra's remarkable marketing and leadership skills earned her senior marketing manager roles at Levi Strauss & Co. before joining The Clorox Company as an Associate Global Insights Manager. She moved up the ranks to become the Global Insights Manager for Brita Innovation and later, the Global Insights Manager for Kingsford before serving in her present role as Senior Manager, Consumer Insights at Ancestry.

Kendra also holds a Bachelor's degree in International Business and Marketing, with a minor in Spanish from Georgetown University. She studied Spanish and Marketing at Universidad Pontificia Comillas.