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Kendall Doherty
Director, Digital Sales at Paramount Global
Professional Background
Kendall Doherty is an accomplished advertising sales professional with extensive expertise in digital media. With a wealth of experience in the industry, Kendall has established herself as a prominent figure in the field of advertising sales, particularly in the arena of digital media. Currently, she serves as the Director of Digital Ad Sales at Paramount, overseeing a team that is responsible for driving revenue through innovative digital solutions. Prior to this role, Kendall honed her skills as a Senior Account Executive at ViacomCBS, where she successfully managed key client accounts and developed advertising strategies that contributed to the company’s growth.
Kendall's career path has been marked by her dedication to excellence and innovation. She once held a pivotal role as a Senior Account Executive at Pluto TV, where she played a significant role in expanding their advertising capabilities. Additionally, her time at Discovery Communications showcased her versatility, as she progressed from a Digital Sales Assistant to a Digital Sales Planner before becoming a Multiplatform Account Executive in National Ad Sales. Her journey through various roles in the company emphasized her ability to adapt and innovate in a rapidly changing digital landscape.
Kendall’s leadership skills extend beyond her corporate roles. She has contributed to the industry as a Board Member and Director of Partnerships at the Chicago Interactive Marketing Association (CIMA), helping shape marketing strategies and practices in the community.
In addition to her extensive sales experience, Kendall brings a global perspective to her professional endeavors. She took a sabbatical to travel the world, which enriched her understanding of diverse markets and cultural nuances. This global exposure is an asset in today’s interconnected business world, allowing her to develop creative campaigns that resonate across different demographics and regions.
Education and Achievements
Kendall holds a Bachelor of Science degree in Marketing from Santa Clara University, where she cultivated her passion for marketing and advertising. The Leavey School of Business at Santa Clara University provided her with a strong foundation in business principles, equipping her with the knowledge needed to navigate the complex world of advertising sales.
Her academic journey was instrumental in shaping her analytical and strategic thinking skills, which have been pivotal in her career. With a robust educational background, Kendall was prepared to tackle the challenges of the advertising industry and embrace the rapid evolution of digital media.
Achievements
Throughout her career, Kendall has made significant strides in the advertising domain. Her tenure at major companies such as Paramount, ViacomCBS, and Discovery Communications has paved the way for numerous successful advertising campaigns. Kendall's strategic prowess has been evident in her ability to build and maintain crucial relationships with clients, ensuring that their needs are met while driving sales and revenue. Her efforts have consistently contributed to the success of the companies she has been a part of, and she is recognized for her innovative approaches to advertising sales.
Beyond her corporate achievements, Kendall is also passionate about global volunteering. This commitment not only showcases her dedication to making a positive impact in the world but also reflects her belief in the importance of giving back to communities—an ethos she carries into her professional life, inspiring those around her to do the same.
Tags
advertising sales
digital media expert
marketing
Santa Clara University
Paramount
ViacomCBS
Pluto TV
Discovery Communications
CIMA
global volunteer
world traveler
Location
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