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Kendall Berman
specializing in music licensing for consumer apps
Kendall Berman embarked on her career journey in the music industry by serving as a devoted street team member for the Jonas Brothers, engaging in various marketing activities and witnessing the band's rise to global fame in the early 2000s. This experience ignited her passion for digital music trends and distribution.
With commendable internships at Universal Music Group, Kendall transitioned to the role of digital commerce coordinator at Def Jam Recordings, where she played a pivotal role in shaping the Spotify Playlist Strategy during the label's restructuring phase and the emergence of Spotify Playlisting.
Seizing an opportunity in the publicity department, Kendall excelled in fostering relationships with renowned artists like Alessia Cara, Logic, Kanye West, and more at Def Jam, showcasing her prowess in client and artist relations. Subsequently, she moved on to an artist relations role focusing on boosting music consumption through everyday communications in a consumer application.
Kendall's professional journey evolved as she spearheaded the Songclip venture, overseeing the transformation from a B2C model to a B2B music licensing and compliance solution for consumer applications. Over six years, she honed her expertise in music licensing, driving sales processes, managing client relations with major music labels, publishers, and app partners, and exploring innovative revenue streams in the digital music landscape.
Educationally, Kendall pursued a Bachelor of Arts in Public Relations from Hofstra University and engaged in studies at the State University of New York College at Geneseo. Her diverse roles within the music industry, from street team member to head of sales and business development at Songclip, showcase her multifaceted skill set and strategic acumen.