Ken Shuman

Founder, Advisor, Chief Communications Officer, Start-up executive

Ken Shuman is the founder of InterConnected Strategies, a company he established in February 2019 based in the San Francisco Bay Area.1 With a career spanning over two decades in marketing communications, Ken has built a reputation for developing innovative and award-winning communications programs for various companies.1

Professional Experience

Ken's expertise lies in building strategic marketing communications programs that deliver both short-term and long-term value for organizations.1 His approach involves:

Consulting and coaching founders
Partnering with executive teams and communication leaders
Transforming communications departments into strategic assets
Expanding storytelling opportunities for companies

Throughout his career, Ken has worked with notable companies such as Trulia, NerdWallet, Pindrop, and Rivian.1

Current Roles

In addition to leading InterConnected Strategies, Ken holds several interim positions:

Interim VP of Communications at Misfits Market (April 2021 - Present): Ken is helping this company, which aims to expand food access and eliminate food waste, with corporate messaging, content series development, and data-driven storytelling.1
Interim VP of Communications at Sealed (November 2020 - Present): Ken is developing and managing the communications program for this company focused on home modernization for environmental sustainability.1

Previous Experience

Ken's professional background includes significant roles such as:

Vice President of Communications at NerdWallet (2014-2015)
Advisor at Grovo (2013-2017)
Vice President at Horn Group (2007-2008)

Expertise and Approach

Ken is known for:

Delivering honest insights
Identifying unique opportunities that drive business results
Advocating for companies and leaders to tell their own stories2
Developing brand narratives and building marketing communications programs at scale3

Ken Shuman's extensive experience in communications and marketing, combined with his strategic approach to storytelling and brand development, has established him as a respected figure in the industry.