Ken Insana

I make data fun & help you tell great stories with it If you use data, I simplify it, find key metrics, automate it, and explain it through storytelling If you’re a data analyst, I teach you how to do the 4 things above

Ken Insana is the founder of Magic With Metrics, a data consultancy focused on simplifying data analysis and storytelling.1 2 With over 20 years of experience in analyzing and presenting data, Ken has established himself as an expert in the field.2

Professional Background

Ken's career highlights include:

Founding the first analytics department at Initiative2
Leading the Auto analytics team at INNOCEAN USA3
Currently serving as the Founder of Magic With Metrics1

Expertise and Approach

Ken's professional focus revolves around making data more accessible and impactful:

Data Simplification: He specializes in simplifying complex data sets1
Key Metric Identification: Ken helps clients identify and focus on the most crucial metrics1
Automation: He implements data automation processes to improve efficiency1
Data Storytelling: Ken excels in explaining data through compelling narratives1 4

His approach is summed up in his own words: "I make data fun & help you tell great stories with it".1 4

Teaching and Consultancy

Through his consultancy, Magic Metrics, Ken aims to teach analysts how to transform insights into impactful data stories.5 This aligns with his broader mission of making data more engaging and actionable for businesses.

Ken Insana is based in New York, NY, and can be found on LinkedIn under the username ken-insana-67082139.1 3