Ken Cruse

Founder & CEO @ Soul Community Planet | Holistic Hospitality

Ken Cruse is the co-founder and CEO of Soul Community Planet (SCP), a hospitality company focused on sustainability and social responsibility. Here are some key details about Ken Cruse:

Background

Ken Cruse founded SCP in 2018 along with his wife Pam Cruse.1 3
Prior to SCP, he was the CEO of Sunstone Hotel Investors, a $5 billion NYSE-listed company.2 4
He has extensive experience in the hospitality industry, having also worked at Marriott International earlier in his career.3

Soul Community Planet (SCP)

SCP is a "holistic hospitality" company that focuses on wellness, sustainability, and social good.1 2
The company currently operates 10 hotels, primarily in California, Hawaii, Oregon, Colorado and Costa Rica.2 3
SCP's hotels incorporate environmentally-friendly practices and a giving program called "Every Stay Does Good".1

Leadership Philosophy

Cruse aims to "disrupt the industry in a very positive way that inspires others to do better".1
He built SCP's business model around the concept of "holistic hospitality" to cater to conscious consumers.5
The company focuses on acquiring and renovating vintage properties in nature-based, boutique locations.3

Other Roles & Education

Cruse is a member of the Young Presidents Organization.2 4
He serves on the board of directors for Miracles for Kids, a nonprofit organization.2 4
He holds an MBA with honors from Georgetown University.2 4

Ken Cruse has leveraged his extensive hospitality industry experience to create a company that aligns with his values of sustainability and social responsibility, while still aiming for financial success and growth in the competitive hotel market.