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Kelsey Voss
Vice President of Marketing at Airspace
Professional Background
Kelsey Voss is a seasoned marketing professional with a wealth of experience in various marketing disciplines spanning over a decade. Her expertise lies in strategic demand generation and lead generation, where she has made significant contributions to both B2B and B2C markets. Throughout her career, Kelsey has held pivotal roles in renowned companies, showcasing her proficiency in customer acquisition and retention strategies across diverse sectors, including government (B2G). Currently serving as the Vice President of Marketing at Airspace, Kelsey leads a robust marketing team focused on creating innovative solutions to engage and convert target customers.
Prior to her current role at Airspace, Kelsey excelled as the Senior Director of Marketing at Panopto, where her leadership was instrumental in driving successful marketing campaigns that elevated brand awareness and expanded market reach. Her previous positions, including Marketing Director at the Information Solutions Demand Center at Deltek, allowed her not only to hone her skills in digital marketing but also to develop comprehensive strategies that address the evolving needs of technology users.
Kelsey's versatility is evident from her extensive experience in various marketing specialties including event marketing, content marketing, and print/online consumer marketing. Each role she has undertaken has contributed to her deep understanding of the full customer lifecycle, enabling her to develop and implement effective marketing strategies that resonate with consumers and businesses alike.
Education and Achievements
Kelsey holds a Bachelor of Arts (B.A.) degree from Columbia University in the City of New York, which provided her with a strong foundation in critical thinking and communication skills applicable across the marketing landscape. Additionally, her early education at Choate Rosemary Hall helped cultivate her analytical skills and love for creativity, which play a vital role in her marketing strategies today.
Throughout her career, Kelsey has been a prominent speaker at industry events and webinars, sharing her insights on demand generation and content marketing. She is also a prolific writer, contributing articles and insights to various magazines and blogs, thus establishing herself as a thought leader in the marketing community. Her position as a team leader and mentor demonstrates her commitment to developing future marketing professionals and fostering a culture of innovation.
Notable Achievements
Kelsey's marketing career is marked by numerous achievements that underscore her capabilities and contributions to the industry. During her tenure at Ziff Davis Enterprise, she successfully transitioned from Circulation Manager to Senior Director of Audience Marketing, a testament to her ability to drive audience engagement and operational efficiency. Her early work at Conde Nast as Associate Manager for Advance Magazine Group positioned her at the crossroads of print and digital media, where she navigated the complexities of changing consumer behaviors and preferences.
Kelsey’s strategic initiatives have led to significant improvements in lead generation campaigns, enhancing customer engagement and increasing ROI for the organizations she has served. Moreover, her focus on maintaining strong relationships with clients has resulted in sustained customer loyalty, boosting both retention and acquisition rates across her previous employers. Kelsey’s career trajectory exemplifies a relentless pursuit of excellence and a passion for innovation in marketing.
Achievements
Education and Community Engagement
Kelsey is not only focused on marketing innovation but also on community involvement. She contributes to industry conversations and peer development through her role as an industry speaker and her engagement in professional seminars. By sharing her knowledge and experiences, she inspires others, particularly those new to the field, to explore the dynamic world of marketing and to push the boundaries of traditional strategies.