Kelsey Shea

Kelsey Shea is a marketing professional currently working as a Marketing Manager for Fisher-Price at Mattel, Inc. Her career has been focused on brand marketing and strategic thinking, with over 13 years of demonstrated success in the field.1

Career Progression

Kelsey's career at Mattel, Inc. has shown steady growth:

• She started as an Associate Manager in Global Brand Marketing for Fisher-Price in November 2018.1
• In July 2022, she was promoted to Marketing Manager in Global Brand Marketing for Fisher-Price, which is her current position.1

Previous Experience

Before joining Mattel, Kelsey held various marketing and brand management positions:

• Brand Manager at SweetWorks Confections, LLC (May 2018 - November 2018)1
• Account Supervisor and Senior Brand Manager at The Martin Group (July 2015 - May 2018)1
• Account Manager at Cenergy Activating Brands (November 2011 - July 2015)1

Education

Kelsey holds a dual Bachelor of Arts degree in Communications and Political Science from the University of Michigan, which she earned between 2007 and 2011.1 During her studies, she also had the opportunity to study abroad at King's College in London, UK.1

Skills and Expertise

Given her extensive experience in brand marketing and her current role at a major toy company like Mattel, Kelsey likely possesses strong skills in:

• Strategic brand management
• Marketing campaign development
• Product launches
• Consumer insights
• Team leadership

Her focus on Fisher-Price products, particularly in the Newborn, Infant & Preschool categories, suggests she has developed expertise in marketing to parents and caregivers of young children.