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Natalie Kelly
Director of Corporate Responsibility at Brasfield & Gorrie, LLC
Professional Background
Kelly, a dynamic and dedicated professional, currently serves as the Director of Corporate Responsibility at Brasfield & Gorrie, LLC, where she leverages her extensive expertise in corporate responsibility and sustainability. In this role, she is responsible for implementing strategies that enhance the company's commitment to positive social impact and environmental sustainability. Kelly has developed a keen understanding of the intricate balance that businesses must strike between profitability and responsible practices, and she excels at guiding organizations to adopt more sustainable methods that resonate with both corporate goals and community needs.
Prior to her role at Brasfield & Gorrie, Kelly was the Founder and President of Sustain Strategy & Media Group, LLC, where she cultivated a strong reputation for her innovative approach to media and sustainability consulting. Under her leadership, Sustain Strategy & Media Group established itself as a trusted advisor for organizations looking to enhance their sustainability initiatives and increase their visibility in a competitive marketplace. Her blend of corporate strategy, media expertise, and passion for sustainability positioned the firm as a leader in the consulting space, attracting a diverse roster of clients committed to making a positive impact.
Education and Achievements
Kelly's academic foundation began at Auburn University, where she pursued a Bachelor of Arts (B.A.). During her time at Auburn, she cultivated critical thinking skills, communication expertise, and a strong sense of social responsibility, all of which would later inform her approach to corporate responsibility and leadership. Her education provided her with the necessary tools to navigate the complexities of corporate dynamics and the importance of sustainable practices, setting the stage for her successful career.
With a background enriched by practical experience and academic knowledge, Kelly has become recognized for her thought leadership in corporate responsibility. She continuously seeks out opportunities to engage with industry peers, share best practices, and influence positive change within the corporate landscape. Kelly's innovative ideas and commitment to sustainability have made her a sought-after speaker at conferences and panels focused on corporate responsibility and sustainable development.
Achievements
Among her many accomplishments, Kelly has played a pivotal role in developing a corporate responsibility framework for Brasfield & Gorrie that not only addresses environmental concerns but also prioritizes social equity within the communities they serve. Her initiatives have led to increased community engagement and the establishment of sustainable practices that are not only good for business but beneficial for the environment.
During her tenure at Sustain Strategy & Media Group, Kelly was instrumental in crafting challenging yet attainable strategies for multiple organizations aiming to integrate sustainability deeper into their business practices. This included building comprehensive communication strategies that amplified the visibility of their sustainability efforts, which in turn sparked greater interest and participation from stakeholders.
Her success at both organizations highlights her dedication to driving impactful social and environmental practices and showcases how she has fostered a culture of responsibility and sustainability wherever her career has taken her. Kelly is recognized as a leader in the field and continues to inspire others to advance corporate responsibility in meaningful ways.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
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