William Goodman

Online Contributing Writer at Spin

Kelly Watson is an accomplished industry leader with over 20 years of experience excelling in packaging, selling, and executing impactful campaigns for renowned global brands.

Her expertise lies in negotiating and implementing intricate deals across diverse cultural categories, particularly thriving in establishing dynamic partnerships within the realms of sports, music, and entertainment.

Kelly holds a Bachelor of Science degree from Florida State University.

Throughout her career, Kelly has held numerous significant roles, including being the Managing Director of Consumer Partnerships at Variety and previously serving as the Executive Director of Portfolio Sales West at Penske Media Corporation.

She has also contributed her skills and knowledge as a Strategic Partnerships Consultant, SVP of Programming (Brand Experience) at Billboard, and SVP of Sales & Strategic Partnerships at SpinMedia Group, Inc., showcasing her versatility and breadth of experience.

With a rich professional history that includes holding positions such as Vice President of Sales and Strategic Partnerships at SPIN Media LLC, Southern California Advertising Director at Dennis, and Vice President of Promotions/Publicity at Dunk.net, Kelly has amassed a diverse skill set and a deep understanding of the industry.

Her career journey also includes pivotal roles like Vice President of Business Development at RPMC, Marketing/Sponsorship Consultant at Women's Professional Volleyball Association (WPVA), and Director of Business Development for Sports and Fitness Marketing at Reebok, demonstrating her adaptability and strategic acumen.

Kelly Watson's proficiency extends to global marketing as seen during her tenure as Global Marketing Consultant at Reebok and Step Reebok Marketing Manager, further emphasizing her comprehensive grasp of marketing and brand management.

Kelly Watson's impressive track record showcases her ability to drive successful campaigns, forge valuable partnerships, and navigate intricate business landscapes with finesse and innovation.