Kelly Owens

Kelly Owens is the owner and founder of Marleylilly, an e-commerce company specializing in personalized clothing, gifts, and accessories. Here are some key details about Kelly Owens and Marleylilly:

Background and Career

Kelly Owens founded Marleylilly in 2010 with her husband Chad Owens.1 Prior to starting Marleylilly, Kelly worked as:

• A Surgical Sales Representative at CareFusion from 2010-2012
• In Surgical Sales at BG Medical from 2008-2010
• An LDP Associate at Consolidated Graphics for 4 months in 20082

She graduated from Clemson University in 2008 with a BS in Graphic Communications and Business Administration.2

Marleylilly's Growth

Under Kelly's leadership, Marleylilly has experienced significant growth:

• The company started in the Owens' living room and expanded to a 72,000 square foot facility in Greer, SC by 2016.1
• As of 2019, Marleylilly had over 100 permanent employees and up to 200 seasonal workers.1
• The company's annual revenue was reported to be $38 million as of 2024.3

Business Model and Approach

Kelly has shaped Marleylilly's business strategy in several key ways:

• Focus on e-commerce: Marleylilly operates exclusively online with no physical retail stores.1
• Emphasis on personalization: About 95% of Marleylilly's products are personalized, with monogramming being a core offering.4
• Investment in technology: The company has invested in robotic fulfillment systems to improve efficiency.1
• Strong social media presence: Marleylilly has over 470,000 Instagram followers and 1 million Facebook likes.1

Kelly attributes much of Marleylilly's success to effective email marketing and social media strategies.1