Suggestions
Kelly Owens
Owner and CEO at Marleylilly
Kelly Owens is the owner and founder of Marleylilly, an e-commerce company specializing in personalized clothing, gifts, and accessories. Here are some key details about Kelly Owens and Marleylilly:
Background and Career
Kelly Owens founded Marleylilly in 2010 with her husband Chad Owens.1 Prior to starting Marleylilly, Kelly worked as:
- A Surgical Sales Representative at CareFusion from 2010-2012
- In Surgical Sales at BG Medical from 2008-2010
- An LDP Associate at Consolidated Graphics for 4 months in 20082
She graduated from Clemson University in 2008 with a BS in Graphic Communications and Business Administration.2
Marleylilly's Growth
Under Kelly's leadership, Marleylilly has experienced significant growth:
- The company started in the Owens' living room and expanded to a 72,000 square foot facility in Greer, SC by 2016.1
- As of 2019, Marleylilly had over 100 permanent employees and up to 200 seasonal workers.1
- The company's annual revenue was reported to be $38 million as of 2024.3
Business Model and Approach
Kelly has shaped Marleylilly's business strategy in several key ways:
- Focus on e-commerce: Marleylilly operates exclusively online with no physical retail stores.1
- Emphasis on personalization: About 95% of Marleylilly's products are personalized, with monogramming being a core offering.4
- Investment in technology: The company has invested in robotic fulfillment systems to improve efficiency.1
- Strong social media presence: Marleylilly has over 470,000 Instagram followers and 1 million Facebook likes.1
Kelly attributes much of Marleylilly's success to effective email marketing and social media strategies.1
Highlights
Feb 1 · greenvillebusinessmag.com
In just eight years, Kelly Owens has built Marleylilly into a money ...
Jan 9 · greenville360.com
BEHIND THE SCENES WITH MARLEYLILLY - Greenville360