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Kelly Oliveira
Executive Director of Benefits Services
Kelly Oliveira has over 15 years of experience in marketing with a focus on the digital market. She has expertise in managing marketing teams, product development, implementing and maintaining marketing strategies, e-commerce, online and offline advertising campaigns, merchandising, branding, and market research.
In her role as a digital marketing specialist, she formulates strategies, analyzes results, and optimizes campaigns on online channels such as SEO, AdWords, email marketing, and social media to drive performance goals.
Kelly has a proven track record in e-commerce management, market research, consumer trends analysis, competition evaluation for product portfolio planning, and performance analysis. She excels in hiring skilled suppliers for brand creation, packaging, and advertising campaigns.
With strong people management skills, Kelly focuses on enhancing personal competencies and skills through mentoring, feedback, and training programs. She excels in forming high-performance multidisciplinary teams aligned with company objectives.
She is proficient in generating performance reports, analyzing data for market opportunities, and holds relevant education in Google Marketing, Marketing, Product and Brand Management, Trade Marketing, E-commerce, and Digital Marketing.
Kelly Oliveira has held key positions such as Coordinator of Marketplace E-commerce at Reserva, Coordinator of Digital Marketing at Grupo Cataratas, Coordinator of E-commerce Marketing at Grupo de Moda Soma, and Product Manager at Harlequin Books Brasil, among others.
