Germantown Academy

University of New Hampshire

Creative strategy, production and operations leader  -  Marketing Partnerships Creative Production @  Netflix

Rejoined Netflix on a contract basis to produce programs and oversee relationships with key partners, focusing on boosting engagement and driving revenue through innovative storytelling initiatives.

Key programs included: 
- Netflix's branded Roblox experience, Next Worlds
- Netflix 2024 Upfront
- Samsung partner management
- Multi-title program with DISH
- Global partner marketing LMS

Netflix (via Magnit)

Marketing Partnerships

Brius Technologies - Orthodontics
Autograph - Web3 and NFTS

Led strategic marketing efforts for start-ups by crafting product value propositions, recommending operational improvements, and establishing cross-functional alignment processes. Developed and executed web3 and NFT strategies for high-profile partners, while implementing data-driven social media tactics to optimize audience engagement and maximize brand presence.

- Collaborated with senior cross-functional leaders and recommended improvements for creative operations 
- Spearheaded the development of a robust creative and partnership strategy function, establishing a streamlined process to seamlessly integrate strategic initiatives across the company and program lifecycles, enhancing overall coherence and effectiveness.
- Crafted web3 and NFT strategies, and compelling narratives for partners such as Tom Brady, INDYCAR, Rafael Nadal, Tiger Woods, and the PGA Tour, designed to drive engagement and amplifying brand presence in the web3 space.
- Delivered audience research and industry trends to inform cohesive messaging and program narratives
- Led the design of partnership team Objectives and Key Results (OKRs), aligning objectives with overarching business goals to ensure clarity, accountability, and measurable progress tracking.
- Developed a comprehensive product messaging template and framework, ensuring consistent and compelling communication across all marketing channels and aligning with overall brand strategy.
- Implemented an innovative social media strategy encompassing comprehensive reporting and analytics frameworks, enabling data-driven decision-making, optimizing content performance, and maximizing audience reach and engagement across key platforms.

Consultant

Creative Strategy and Operations

Review Marketing Partnerships creative operations to identify challenges and implement strategic solutions. Assess the impact of solutions, with goals of optimizing costs, gaining more operational data to inform decisions, and integrating more closely with cross functional teams.

- Create clear and attainable campaign objectives, building/gathering requirements, and managing the constraints of the project: budget, timeline, scope, and quality.
- Serve as the lead point of contact for agencies and production companies, and drive communication among teams to ensure that external agencies and internal stakeholders are aligned.
- Partner with Marketing Partnerships teams across the globe to identify best practices, risks or issues and define workflow and tooling solutions that propel scale and improve quality.
- Facilitate communication with stakeholders and work cross functionally with teams from marketing, strategy, content, consumer insights, product, publicity, localization and more.
- Reduced time spent on asset creation and delivery by 10% through operationalizing global workflows.
- Programs included: Samsung Daily global content initiative, Samsung Unpacked event, Jingle Jangle: A Christmas Journey and Black Girls Code; Army of the Dead and Liquid Death; Netflix and Adobe: The Great Untold short film competition, global LMS initiative.

Netflix

Creative Production, Marketing Partnerships

Head of digital strategy and integrated production, leading all digital, social, and content initiatives across three verticals: entertainment, technology, and gaming.
- Collaborated with cross-functional teams to develop strategies and plans aligned with business goals; and continuously pushed production capabilities to meet client and agency needs.
- Assessed projects, identified areas limiting profit growth, and informed ways to optimize.
- Balanced strategy with production on performance-based campaigns, and partnered with leaders to identify new revenue opportunities in digital and content services.
- Optimized the company’s processes and workflow to improve operational efficiencies, control costs, and maximize profitability.

Midnight Oil

Senior Director, Strategy and Integrated Production

Director, Strategy and Integrated Production

Led the creative operations of agency work, ensuring projects are delivered on time, on strategy and on budget.  Developed project goals, statements of work, cost estimates and delivered product according to specifications, client and contract needs.  Managed in-house producers and creative teams, and outsourced development resources.

Responsible for directing the development of digital and social strategies and creative for clients including: GreatCall, Nitro PDF, MSI, C3 Energy, Toyota, Reviv3, McDonald’s, Cisco, Zynga and Neato Robotics.

Davis Elen Advertising

Director, Digital

Interactive Producer

Managed social media marketing campaigns, promotions, client communications and strategic partnerships for a client list that included  Schlotzsky’s, Johnsonville Sausage, Chiquita Smoothies, Save-A-Lot and Challenge Dairy.

Kelly McCallion