Kelly Hobkirk

Kelly Hobkirk is a seasoned creative professional, serving as the Co-founder, Creative Director, Designer, and Copywriter at Train of Thought, a company specializing in strategic branding, advertising, and web design. Based in Seattle, Washington, Kelly has over 31 years of experience in full-service brand development, brand strategy, graphic design, and copywriting.1

Professional Background

• Current Role: At Train of Thought, Kelly leads strategy sessions and oversees a range of services including brand naming, messaging, graphic design, and marketing communications. The firm primarily serves clients in sectors such as healthcare, food and beverage, home improvement, and environmental consulting.1
• Previous Experience: Kelly has held various roles in other organizations:
  • Co-founder and Editor at Short Beasts
  • Art Director at The Rufus Co.
  • Marketing Director at Sunhill Machinery
  • Various positions in advertising agencies like Jackson & Johnson Advertising and Cole & Weber.1

Contributions and Interests

Kelly is passionate about helping companies articulate their identities and forge meaningful changes. This involves not only branding but also volunteering for organizations like the Marymoor Velodrome Association and Cascade Bicycle Club. Additionally, Kelly engages in writing about branding and marketing on various platforms.12

Personal Insights

Beyond professional pursuits, Kelly describes themselves as a cyclist, reader, and romantic on social media platforms.3