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Kelly Herrick
Creative Strategist at Katapult - Themed attraction design that amazes & engages globally
Kelly Herrick is a seasoned professional specializing in commercial and creative strategies aimed at enhancing guest experiences for clients. With a background in marketing and business, Kelly leverages insights to drive growth and maximize brand potential. Her focus on narrative and storytelling helps uncover new and authentic elements, offering a unique approach to business development. Kelly currently serves as the Strategy & Development Director at Katapult, a renowned company dedicated to delivering exceptional guest experiences in the leisure and attraction industry. Through Katapult, Kelly and her team strive to create innovative physical and digital experiences that captivate audiences and drive business success.
Highlights
Nov 17 · Blooloop
Lessons from the narrative of 2020 | future of attractions - Blooloop
Mar 2 · Blooloop
Guest experience vs. customer experience | changing mindsets - Blooloop
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