Kelly Harrelson

Kelly Harrelson is a skilled marketing strategist with over 10 years of experience, specializing in accelerating growth and driving business transformation for Fortune 1000 companies through brand revitalization, demand creation, and sales acceleration.

She has a proven track record as a leader in developing, implementing, and delivering ROI across various marketing strategies, including paid, earned, and owned media approaches.

Kelly's expertise includes brand revitalization, demand creation, digital and content marketing strategy, go-to-market planning, social media marketing, global campaigns, customer marketing, sales enablement, and marketing and sales alignment.

Additionally, she excels in lead generation strategy, lead scoring, routing, and nurture, website strategy and management, customer engagement strategy, paid media strategy, marketing communications, and marketing effectiveness systems with a focus on ROI tracking.

Kelly Harrelson holds an MBA in Marketing from Texas State University and a Bachelor's degree in Communications - Public Relations from The University of Texas at San Antonio.

Her notable professional roles include serving as the CMO at humanN, Vice President of Client Services at Mason Zimbler, Director of B2B Marketing Strategy at nFusion, Marketing Manager at Zenith Insurance Company, and Community Relations/Fan Relations at the San Antonio Spurs.