Kelly Dean-Bailey

Kelly Dean-Bailey is a seasoned Director of Consumer Insights and Strategy with a rich background of 15 years in driving breakthrough innovation and providing strategic direction for brand growth in the Consumer Packaged Goods (CPG) and Foodservice industries.

Kelly's expertise lies in transforming the ambiguous initial stage of projects into a clear pathway for innovative growth. She is a firm advocate of capturing the voice of the consumer/customer to shape and propel business strategies, as well as connecting consumers' core values to the brand experience.

With a profound understanding that storytelling is not merely a tool but the only approach to drive home a significant idea, Kelly approaches her work with a narrative-driven strategy that resonates with consumers.

Throughout her career, Kelly has excelled in various areas including strategy development, innovation, launching new products, advertising, packaging, market positioning, thorough research, enhancing established products, driving cost savings, building strong relationships with consumers, customers, retailers, and operators, shaping impactful branding strategies, and handling international market dynamics in both the CPG and foodservice sectors.

Kelly Dean-Bailey is an alumnus of prestigious institutions with an MBA in Business from The University of Texas at Austin - Red McCombs School of Business, a Bachelor of Education (B.Ed.) in Adult and Continuing Education and Teaching from Sam Houston State University, and a Bachelor of Arts in Interdisciplinary Communication Studies & East Asian Studies from Vanderbilt University.

Over the years, Kelly has held significant positions in esteemed organizations, including her current role as Insights Lead at Humana. Prior to her current role, she founded Relevé Insight and Strategy, LLC, served as the Director of Brand Strategy and Innovation at The Learning House, led as the Director of Insights and Strategy KFC at Yum! Brands, managed Senior roles at General Mills across various departments including Haagen Dazs Global Insights and Consumer Insights for Foodservice, and contributed to key insights teams at Yoplait and Pillsbury Sweet Baked Goods.

Kelly Dean-Bailey's drive for innovation, expertise in consumer insights and strategy, and vast experience in the CPG and Foodservice industries make her a valuable asset with a profound impact on brand growth and consumer engagement.