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Kelli Liles
Manager of Events and Sports Marketing
Professional Background
Kelli Liles is a seasoned experiential marketer with over 18 years of extensive experience in strategic planning, management, and the implementation of memorable face-to-face experiences. Her expertise encompasses a wide range of areas, including sports sponsorships, corporate meetings, brand activations, and mobile tours. As the current Manager of Events and Sports Marketing at Old Dominion Freight Line, Inc., Kelli has honed her ability to manage collaborative and thoughtful partnerships that align with business objectives, allowing companies to achieve profitable growth while significantly increasing their market share.
In her role at Old Dominion Freight Line, Inc., Kelli has demonstrated a keen ability to craft and execute engaging marketing strategies that resonate with audiences on a personal level. Her dedication to creating memorable experiences not only enhances brand loyalty but also drives customer engagement and retention. Under her guidance, various events have successfully merged creativity and strategic execution, establishing Old Dominion as a leader in its field.
Before her tenure at Old Dominion, Kelli served as an Account Executive at Apple Rock Displays, where she was instrumental in developing and nurturing client relationships. This foundation in client management and account strategy set the stage for her subsequent success in the experiential marketing domain. Her multifaceted background enables her to seamlessly integrate marketing initiatives with brand objectives, ensuring that every project delivers tangible results.
Education and Achievements
Kelli Liles earned her Bachelor of Science degree in Textile Product Marketing from the University of North Carolina at Greensboro. This educational background provided her with a solid foundation in marketing principles, product development, and consumer behavior, all of which are essential elements in building effective marketing strategies.
In addition to her undergraduate degree, Kelli's pursuit of continuous professional development is evidenced through her certification as a LEED Accredited Professional (LEED AP). This credential demonstrates her commitment to sustainable practices within the marketing and event planning industries, reflecting her understanding of the growing importance of environmental responsibility in today's consumer market. Her ability to incorporate sustainability into her marketing strategies not only benefits the environment but also positions the brands she represents as socially responsible leaders in their industries.
Key Skills and Expertise
Kelli's extensive experience equips her with a wealth of skills that are critical to success in the experiential marketing landscape. Some of her core competencies include:
- Strategic Planning: Kelli's approach to strategic planning involves thorough market research and analysis, enabling her to identify opportunities and create impactful marketing initiatives tailored to specific audiences.
- Event Management: With years of experience in executing events, Kelli excels at managing logistics, vendor relationships, and event promotion to ensure seamless operations and unforgettable experiences.
- Brand Activations: Kelli understands how to effectively connect brands with their target audiences through creative activations that engage consumers and leave lasting impressions.
- Partnership Development: Kelli's collaborative approach fosters strong partnerships with vendors, sponsors, and clients, driving mutual success and enhancing overall project results.
- Sustainable Marketing Practices: With her LEED certification, Kelli is well-versed in integrating eco-friendly practices into her marketing strategies, supporting brands' sustainability goals while also appealing to conscientious consumers.
Overall, Kelli Liles has established herself as a prominent figure in the field of experiential marketing, driven by her passion for creating memorable experiences that resonate with audiences. Her professionalism, strategic mindset, and dedication to sustainable practices set her apart as an industry leader, making her a valuable asset to any organization seeking to enhance their marketing efforts through unique and effective experiences.
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