Kelley VanderSloot

Kelley VanderSloot is a seasoned professional in the consumer packaged goods (CPG) industry, currently serving as the Director of Omnichannel Retail Marketing COE at Ocean Spray Cranberries.15 With over 20 years of experience, she has established herself as an accomplished revenue-driven commercial leader.

Professional Background

VanderSloot is known for her expertise in e-commerce, sales, and marketing, particularly in the food and beverage sector.6 Her career is marked by a passion for developing and executing dynamic sales strategies, demonstrating her ability to drive results in the competitive CPG landscape.

Leadership Style

Colleagues describe Kelley as a passionate, creative, and hard-driving sales leader.1 Her approach to leadership extends beyond mere management, as she is often viewed as a partner by those who work with her, fostering collaborative relationships within her teams.

Industry Engagement

VanderSloot is actively engaged in industry discussions and developments:

• She has shown enthusiasm for conferences like the Shopper Conference organized by the Advertising Research Foundation (ARF), where she explores emerging trends in consumer behavior and retail.2
• Kelley demonstrates a keen interest in digital commerce, particularly in content effectiveness and its impact on sales strategies during inflationary periods.3

Thought Leadership

As an industry expert, Kelley VanderSloot contributes to the broader conversation in retail and e-commerce:

• She engages with research reports, such as those by Profitero, sharing insights on platforms like LinkedIn.4
• Her expertise is recognized in the industry, as evidenced by her participation in events like the ARF Shopper conference.6

Kelley VanderSloot's LinkedIn profile (username: kelleyvandersloot) serves as a platform for her to share industry insights, connect with professionals, and showcase her expertise in omnichannel retail marketing and the CPG sector.123