Keith O'Brien is a seasoned content strategist and problem solver with over 20 years of experience in leading content and digital strategy across various industries. With a strong background in journalism and entrepreneurship, Keith has developed comprehensive content strategies for Fortune 500 companies and managed execution for numerous clients across multiple sectors.

As the founder and lead strategist of Total Emphasis, a content and digital marketing consultancy, Keith has helped agencies, ad tech firms, global business consultancies, and telecom and information security providers tackle complex challenges in rapidly changing environments. His pragmatic approach, creative thinking, and straightforward messaging have made him a trusted advisor in the field.

Keith's expertise extends to areas such as research, messaging, creative concepts, and taxonomies. He has held key positions in prominent organizations including his role as head of content and digital marketing at fertility SaaS startup TMRW, where he helped drive their digital transformation efforts. Previously, Keith also served as the digital transformation lead at Econsultancy and held leadership roles at several agencies.

Throughout his career, Keith has made significant contributions to the b-to-b space and has pioneered innovations in content and digital marketing. He has served as the editor-in-chief of PRWeek and DMN (formerly Direct Marketing News), two influential publications in the industry.

Keith actively shares his expertise through his writings on various topics related to content strategy, digital marketing, and more. He maintains a personal blog and regularly contributes to industry publications. With a Bachelor's degree in Magazine Journalism and a background in entrepreneurship from Syracuse University, Keith brings a unique blend of creativity, research, and strategic thinking to his work.

In summary, Keith O'Brien is a problem solver with a wealth of experience in content and digital strategy. His expertise spans a wide range of sectors, and he has a proven track record of delivering effective solutions in rapidly changing environments. Whether it's developing comprehensive content strategies or providing strategic advice, Keith's pragmatic approach and straightforward messaging make him a valuable asset to any organization.