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Keith Wiegold
Head of Content Marketing | Strategy, Creative, Storytelling | Brand & Demand Leader | Digital Marketing Pro
Keith Wiegold is a seasoned content marketing professional currently serving as the Senior Director of Content Strategy at Knotch since January 2022. He has a rich background in content marketing, having led teams for various Fortune 500 companies and has been recognized as a pioneer in the field.
Professional Experience
- Knotch: Senior Director, Content Strategy (January 2022 - Present)
- Pros & Content Community: Community Lead (July 2021 - Present)
- Rimini Street: Head of Content Marketing, Senior Director Marketing (May 2019 - November 2021)
- Shop Your Way: Head of Content Marketing, Director of Brand Marketing (April 2018 - April 2019)
- Discover Financial Services: Senior Strategist, Content Marketing and Brand (May 2017 - April 2018)
- IBM: Content Marketing Subject Matter Expert, Digital Marketing Strategist (June 2015 - May 2017)
Education
Wiegold holds both a Bachelor of Science and a Master of Science in Communications from the University of Illinois at Urbana-Champaign.
Publications
He is also an author, with his book titled We're Engaged! A Content Marketer's Guide to the Customer Journey with C.A.R.E. set to be released in Fall 2023.
Honors and Contributions
Wiegold has been involved in various speaking engagements and has contributed to industry publications, showcasing his expertise in content marketing strategies and customer engagement.
Overall, Keith Wiegold's extensive experience and leadership in content strategy make him a notable figure in the marketing industry.
