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Keith Timimi
Chief Innovation Officer, VMLY&R Asia
Keith Timimi is an experienced innovation leader and entrepreneur with over 25 years in the digital industry. He currently serves as the Global Lead for Human Centred Accelerator at VMLY&R, a role he has held since April 2022.1 Previously, he was the Chief Innovation Officer for VMLY&R Asia from September 2018 to March 2022.1
Timimi's career highlights include:
- Founding Qais Consulting in 2004, which was later acquired by WPP to join VML (now VMLY&R).1
- Leading multi-agency teams for Ford Motor Company Asia Pacific, working on projects like Team Edison and FordPass.1
- Serving as Chairman for South East Asia & India at VMLY&R from 2008 to 2014.1
- Founding Stanley Street Labs, an accelerator focused on investing in and mentoring innovative Asian startups.1
Timimi is known for his expertise in human-centered design, innovation, and digital transformation. He has been involved in various industry organizations, including serving on the Leadership Council of IAB Singapore.1
In his current role, Timimi focuses on developing agency IP, running training and certification programs, and enabling human-centered leaders to drive cultural transformation within VMLY&R and for their clients.1