Keith Reinhard

Keith Reinhard is a legendary advertising executive and creative visionary who serves as Chairman Emeritus of DDB Worldwide.124 Throughout his remarkable 65-year career in advertising, he has been a pivotal figure in the industry, known for creating iconic marketing campaigns and helping shape some of the most memorable brand slogans in American advertising history.35

Key Professional Achievements:

• Chairman and CEO of DDB Worldwide from 1986 to 20021
• One of the architects of the advertising industry's first three-way merger, creating Omnicom12
• Inducted into the Advertising Hall of Fame in 200716
• Responsible for famous advertising campaigns including:
  • McDonald's "You Deserve a Break Today"
  • McDonald's Big Mac tongue twister
  • State Farm's "Just Like a Good Neighbor, State Farm Is There"145

Additional Contributions: From 2002 to 2010, he founded and served as President of Business for Diplomatic Action, a non-profit aimed at improving America's global standing.1 He has also served on numerous boards, including Sesame Workshop, Jazz at Lincoln Center, and advisory boards for several prestigious institutions.1

Advertising Age has referred to him as the industry's "soft-spoken visionary" and named him one of the top 100 influential figures in advertising history in 1999.16 He is the father of seven children and resides in Manhattan with his wife, Rose-Lee.1