Keith Perhac

Keith Perhac is a prominent entrepreneur and the founder of SegMetrics, a company that specializes in revenue and lead attribution tools tailored for marketers. He is based in Portland, Oregon, and has been actively involved in the tech and marketing sectors for many years. His educational background includes a degree from Sarah Lawrence College.

In 2020, Keith participated in the TinySeed accelerator program, which is designed for early-stage SaaS (Software as a Service) founders. TinySeed focuses on helping startups that aim to build sustainable, profitable businesses without relying on venture capital funding. SegMetrics was part of the second cohort (Batch 2) of TinySeed, highlighting its innovative approach to providing insights that help marketers optimize their campaigns through advanced cohort reporting and lead source attribution.124

Career Highlights

• Founder of SegMetrics (February 2015 - Present): Under his leadership, SegMetrics has developed tools that allow marketers to gain clarity on their lead sources and campaign effectiveness.
• TinySeed 2020 Participant: Engaged in a year-long program aimed at supporting SaaS startups in achieving long-term profitability.123
• CEO of DelfiNet (August 2011 - Present): A consultancy focused on development and marketing strategies for various clients, including Fortune 100 companies.1

Keith's extensive experience spans various roles, including technology leadership and marketing strategy, making him a notable figure in the SaaS community. His work with SegMetrics continues to impact how marketers understand and leverage their data for better decision-making.