Keith Pepper

Keith Pepper is the Publisher and Owner of Rough Draft Atlanta, a leading hyperlocal media organization in Metro Atlanta.12 Here are some key details about Keith Pepper:

Professional Background

Keith Pepper has over 25 years of experience in local and global media.2 He founded Rough Draft Atlanta in December 2020, which produces several local publications including:

• Reporter Newspapers (covering Sandy Springs, Buckhead, Brookhaven, and Dunwoody)
• Atlanta Intown
• Silver Streak (formerly Atlanta Senior Life)1

These publications collectively reach nearly 1 million readers monthly across various Atlanta communities.2

Education

Keith Pepper's educational background includes:

• University of Georgia (1989-1993)
• Smith College, Master of Social Work (MSW) (1997-1999)1

Career Journey

Keith's passion for media started early:

• At 16, he interned at WSB, learning to operate equipment and produce shows
• He covered sports and produced sports shows while in college
• After college, he worked as a producer for Atlanta's Morning News in 1994-953

Mission and Impact

Keith Pepper is dedicated to community-focused news and hyperlocal media. Under his leadership, Rough Draft Atlanta aims to:

• Inform, engage, and connect local communities
• Empower local voices
• Support local businesses
• Provide coverage of important local events, such as city council meetings3

Through his work, Keith Pepper is contributing to the evolution of local journalism in the digital age, focusing on the importance of hyperlocal news and community engagement.2