Keith O'Brien

Content Marketer and Digital Strategist

Keith O'Brien has built an impressive career in the IT industry spanning over 20 years. Initially studying at Nagle Community College and Munster Technological University, Keith's experience has predominantly focused on managing in-house and consultant teams on a global scale; overseeing applications, systems, security, audits, and development. With extensive experience supporting Wintel-based technology stacks, Keith has delivered time-critical projects within budget whilst maintaining the highest standards. An expert in his field, Keith has served various roles such as BT Country Head/Business Partner in Ireland and Head of Application Management N.W. Europe for Merck Group. Before his tenure at Merck Group, Mr. O'Brien acted as the Applications Team Leader for Laya Healthcare, the Distributed Application Support Manager at Citco Technology Management, and the IT Manager for London at Citco Fund Services. Additionally, Keith has served several former positions such as Distributed Application Support, Application Management at Citco Data Processing Services Ltd, Support Engineer at CITCO, and Network Administrator at SIFCO Applied Surface Concepts.

Experience

Founder at Total Emphasis (January 2017 - Present)

Content Strategy Consultant at Gather (April 2023 - Present), Consultant at Leverenz & Associates (June 2022 - April 2023), Director of Content and Digital Marketing at TMRW Life Sciences, Inc. (July 2019 - March 2020), Digital Transformation Team Lead, US at Econsultancy (August 2018 - June 2019), VP Digital Strategy and Content; and Editorial Director at Haymarket Media US (February 2014 - June 2017), Director of Social Activations at Horizon Media (September 2012 - February 2014), Director, Media and Entertainment at Attention (April 2009 - August 2012), Editor In Chief at PRWeek (March 2004 - April 2009), Analyst at Venture Reporter (December 2002 - March 2004)