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Keith Norris
Co-founder, Paleo f(x) || Co-author, Primal Uprising || Founding Partner : ID Life || Musings: Theory to Practice
Keith Norris is a prominent figure in the health and wellness industry, serving as a Founding Partner at ID Life and co-founder of Paleo f(x), the largest Paleo symposium globally. He is also known for his work as a strength and conditioning coach and trainer, having co-founded Efficient Exercise, a well-regarded fitness entity based in Austin, Texas.12
Norris has a diverse background, including a history as an athlete and military service. His journey into entrepreneurship was motivated by a desire to impact people's lives positively, particularly after personal tragedies that shaped his outlook on significance and purpose.1 He emphasizes the importance of health and wellness, aiming to help others achieve their goals through optimized training and nutrition strategies.34
In addition to his roles at ID Life and Paleo f(x), Norris engages in various business ventures and is known for his blog, Theory to Practice, where he shares insights on health, fitness, and personal development.12 His extensive experience spans over 35 years in the fitness industry, making him a respected authority in strength training and wellness.4
