Keith Guthrie

Keith Guthrie is the Head of Business Intelligence at WHSmith, a prominent retail company in the UK. He has a robust background in business intelligence, analytics, and reporting, having started his career at the Royal Bank of Scotland. His expertise lies in BI and data analytics, where he has developed a reputation as a consummate professional who is well-regarded by his peers.12

In his current role at WHSmith, Guthrie focuses on leveraging data to drive transformative outcomes in retail. He emphasizes the integration of people, technology, and data to enhance business performance.34 Prior to his position at WHSmith, he gained experience at Simplify, further enriching his skill set in the field.3

Guthrie's contributions are instrumental in shaping the company's strategic approach to analytics and reporting within the retail sector.24