Keith Beecham

Keith Beecham is a seasoned professional with a diverse background in business and marketing.

He holds a BA in Business Studies, an MBA from the University of Bradford, and is a proud member of the Chartered Institute of Marketing as well as a Fellow of the Tourism Society.

Keith's career journey began in the late 1970s with roles in management consultancy at IES Tokyo and later at Manufactures Hanover Limited, an investment bank.

He then transitioned to Crane Davies Limited before stepping into academia as a Senior Lecturer and Head of the Marketing Team at West London University in the late 1980s.

In 1990, Keith joined the British Tourist Authority, later renamed VisitBritain, where he served in various capacities over a remarkable 25-year tenure.

Starting as a Manager for Japan & South Korea, he climbed the ranks to become the Marketing Director, Regional Manager for Asia based in Tokyo and Hong Kong, General Manager for Asia Pacific, and ultimately the Regional Director overseeing Asia Pacific, Middle East, and Africa.

His role evolved to Director of Overseas Network in London before taking on the interim CEO position in 2014.

In 2015, Keith Beecham assumed the role of CEO at Visit Jersey Limited until his retirement in 2020.

Keith Beecham's wealth of experience spans different continents and he now seeks new assignments and opportunities.

With a comprehensive educational background and decades of leadership in the tourism and marketing sectors, he brings a unique set of skills and insights to any project or organization he engages with.