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Keita N.
Business planning and product marketing Specialist
Keita Nakayama is a project management and market research specialist in the manufacturing industry. With nine years of experience, Nakayama has a proven track record of leading cross-functional teams, conducting business process analysis, creating new business procedures, and negotiating with clients to return annual cost-savings of 200M JPY. He has worked closely with management to agree on a pricing strategy with original equipment manufacturers (OEM) that yielded an expected revenue of 30B JPY and a gross margin above target, all while avoiding a price war through market analysis.
Nakayama's procurement strategies have resulted in a 30% reduction in parts cost, outperforming annual cost-cutting quotas by an average of 15% throughout his three-year tenure. His expertise is not limited to procurement, as he also boasts aptitude in market research and marketing analysis, using data from both areas to support pricing decisions.
Nakayama studied at Akita International University, where he received a Bachelor of Arts in Global Studies, and later attended the State University of New York College at Oswego.
Before his current role as an Onsite Manager at Fuji Xerox, Nakayama also held positions such as Global Sales Marketing Specialist, Procurement Officer, and Marketing Consultant (Internship) at Assion, Inc.