Keesje Heldoorn

Keesje Heldoorn is a co-founder of Okra Agency, an independent communications agency based in Amsterdam that focuses on art, design, architecture, and cultural enterprises. She established the agency in 2020 alongside her business partner Charlene Austin, with a mission to enhance visibility for creatives of color, particularly those who may not receive mainstream media attention.12

Background and Education

Keesje Heldoorn studied at the University of Amsterdam, where she developed her skills and knowledge in arts and culture, which have been instrumental in her career. Prior to founding Okra Agency, she gained valuable experience working at Soho House & Co, where she collaborated with Austin and recognized the potential for entrepreneurship in their shared interests.34

Role at Okra Agency

At Okra Agency, Heldoorn plays a pivotal role in shaping the agency's vision and strategy. The agency aims to be a leading source for POC creativity in Europe and beyond, aspiring to connect with international audiences and clients. Their work emphasizes storytelling and representation for underrepresented artists and creatives.12

Professional Philosophy

Heldoorn's approach is rooted in critical thinking and community engagement, reflecting her commitment to fostering a supportive environment for creatives of color. She believes in leveraging established media connections to amplify voices that are often overlooked in the creative industry.1