Keda Rich

Keda Rich is a senior buyer with extensive experience in the fashion industry, specifically in womenswear.1 She currently holds the position of Senior Buyer - Dresses at TOPSHOP TOPMAN, a well-known high street fashion retailer.2

Professional Background

Keda Rich has over 10 years of experience in the fashion industry, spanning both high street and luxury sectors.1 Her expertise lies primarily in womenswear, with a particular focus on dresses in her current role.2

Current Role

As the Senior Buyer - Dresses at TOPSHOP TOPMAN, Keda Rich is responsible for:

• Selecting and curating dress collections for the brand
• Identifying and forecasting fashion trends
• Making purchasing decisions for the dress category
• Potentially collaborating with designers and suppliers

Skills and Approach

Keda Rich is known for her:

• Fashion-forward and commercial approach to buying
• Ability to introduce industry-recognized staples3
• Experience across various price points, from high street to luxury markets1

Her extensive experience and expertise in the fashion industry make her a valuable asset to TOPSHOP TOPMAN's buying team, particularly in the dress category.