K.B. Teo

KB Teo, whose LinkedIn username is kbteo, is the Head of Marketing, Global at Hodo. She describes herself as a "unicorn marketeer" who works at the intersection of art and analytics.1 Teo is known for her expertise in building data-driven strategies and has a background in both marketing and product development.

Professional Experience

KB Teo currently holds a leadership position at Hodo, a company that specializes in plant-based food products, particularly tofu. In her role, she has been involved in significant product launches, such as Hodo's plant-based Egg Scramble.2 This demonstrates her ability to drive innovation and expand product lines in the plant-based food industry.

Education and Skills

Teo's educational background includes attending Harvard Business School1, which likely contributes to her strategic approach to marketing and business development. Her expertise spans across various areas, including:

• Brand building
• Product launches
• Data-driven marketing strategies
• Analytics

Personal Brand

KB Teo positions herself as a professional who combines creativity with analytical skills. She's described as a "builder of data" in her LinkedIn profile1, suggesting a strong focus on using data to inform marketing decisions and strategies. This approach aligns well with her role in a growing plant-based food company, where market insights and consumer trends are crucial for success.

Her involvement in Hodo's product launches and her pride in the company's achievements indicate that she is deeply engaged in her work and passionate about the plant-based food industry.2