Kaylin Marcotte

Kaylin Marcotte is the Founder and CEO of JIGGY, a company that specializes in creating jigsaw puzzles featuring the artwork of emerging female artists. She launched JIGGY in November 2019, driven by her passion for art and a desire to provide a platform for female creatives. The idea originated when Marcotte sought a relaxing hobby after her demanding job at the digital media company theSkimm, where she managed brand ambassador programs and grassroots marketing.12

Career Journey

Before founding JIGGY, Marcotte was instrumental in various marketing roles, including being the first employee at theSkimm. Her transition to entrepreneurship was marked by her recognition of a gap in the puzzle market—specifically, a lack of aesthetically pleasing designs that could also serve as art pieces after completion. This led her to incorporate puzzle glue in her products, allowing customers to frame their completed puzzles.14

Achievements

Marcotte's innovative approach quickly gained traction. She appeared on ABC's "Shark Tank," where she secured a $500,000 investment from billionaire Mark Cuban. Within just nine months, JIGGY generated $1.6 million in sales. The business model is unique in that it ensures artists receive a share of the revenue from their designs, highlighting Marcotte's commitment to supporting female artists.15

Vision and Impact

JIGGY operates on the belief that puzzles can offer both entertainment and an appreciation for art, aiming to reduce screen time while promoting creativity. The company has positioned itself as not just a puzzle brand but as a movement to empower women in the arts.36 Marcotte continues to share her entrepreneurial journey through various platforms, inspiring others with her story of transforming a hobby into a successful business venture.24