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Kaye Puhlmann
Senior Director, Digital Design, Business Banking at RBC
Kaye Puhlmann is an accomplished professional with over 20 years of experience in leading product, UX, and design teams.
She is a co-founder of Storybird.com, a renowned publishing and writing platform in the online English Language Arts sector, where she managed various aspects like product development, design, growth strategies, analytics, and privacy policies across multiple continents.
During her tenure at Storybird, the platform garnered 10,000,000 members with an annual growth rate of 10 to 40%. Kaye focused on optimizing user onboarding, email communication, rewards systems, and engagement strategies for students, teachers, and parents. She was also instrumental in revamping the brand identity and collaborated closely with the development team to enhance commerce, analytics, and community moderation tools.
Prior to Storybird, Kaye held the position of Vice President at Critical Mass, overseeing design projects for Citibank USA and Citigroup with a team of 50 creatives worldwide. She also served as a Creative Director at Blast Radius in Vancouver, managing design projects for Nintendo and other gaming and electronics companies on the West Coast. Her expertise includes building products and leading design teams for numerous Fortune 500 companies.
Kaye Puhlmann's educational background includes an Honours Bachelor of Arts in Political Science from McMaster University, as well as studies in Computer Graphics and Graphic Design at Sheridan College.
Throughout her career, Kaye has held various roles such as Senior Director of Digital Design, Design Director, and Product Design Lead at RBC. She has also been an Instructor at Vancouver Film School and has served in creative roles at companies like Infinet Communications, Fusion Interactive, and as an Art Director in freelance capacities.
Her extensive experience, combined with a strong educational foundation, positions Kaye Puhlmann as a seasoned professional in product development, UX design, and team leadership across diverse industries and geographical locations.
