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Kavitha Murali
Strategy and business development at Visa
Professional Background
Kavitha Murali is a seasoned management consultant and sales professional with over 13 years of extensive experience in various sectors, including fintech, payments, telecommunications, insurance, and IT/business process outsourcing. Throughout her impressive career, Kavitha has excelled in strategic roles, spearheading new business launches and driving innovation in product design and customer experience. Her dedication to B2B sales and relationship management has established her as a trusted expert in her field.
Kavitha currently serves as the Lead for Issuing Strategy at Visa, where she plays a pivotal role in shaping the company’s approach to financial product offerings and implementing effective strategies to enhance market presence. Her previous positions within Visa, including Business Development Leader and her roles in Strategy and Business Planning focused on the India and South Asia markets, have equipped Kavitha with a wealth of experience in navigating complex business landscapes and developing strategic initiatives that cater to diverse customer needs.
Before her tenure at Visa, Kavitha held multiple leadership roles at Aditya Birla Payments Bank, where she significantly contributed to product management and customer acquisition strategies. As General Manager of Products, she was instrumental in developing innovative financial solutions that resonated with customers. Her contributions in the CEO’s office further established her as a key driver of business success within the organization.
Kavitha's career journey began at EY, where she honed her consulting skills as a Senior Consultant and Manager, collaborating with top-tier clients to improve business outcomes and provide strategic insights. She also spent time at KPMG Advisory Services, where she began as an Associate and progressed to Consultant, gaining experience in financial advisory services, strategic planning, and market analysis. Her remarkable project management skills were showcased during her time at Everest Group, where she led several critical initiatives focused on set-up and expansion for their SSC projects. Furthermore, her early experience as a Summer Intern at Procter & Gamble provided her with valuable exposure to corporate dynamics and business strategies.
Education and Achievements
Kavitha Murali's educational background is as impressive as her career accomplishments. She holds a Bachelor of Engineering in Computer Science from Anna University, which laid a strong foundation for her analytical and technical skills. Following her undergraduate studies, Kavitha pursued a Postgraduate Diploma in Management (PGDM) from the prestigious Indian Institute of Management, Bangalore, a program recognized for its rigorous academic standards and focus on leadership in business settings.
Additionally, her early education at DAV, Gopalapuram, provided her with a well-rounded academic foundation, contributing to her overall personal development. Kavitha continues to embrace lifelong learning, staying up-to-date with industry trends through various professional development activities.
Kavitha’s commitment to inclusion and diversity in the workplace stands out as one of her most significant achievements. She is deeply passionate about creating a work environment where diverse perspectives are embraced and valued. This commitment is reflected not only in her professional endeavors but also in her interactions with colleagues and stakeholders across all levels. Kavitha believes that fostering an inclusive culture is essential to driving innovation and unlocking the full potential of organizations.
Achievements
Some notable achievements in Kavitha's career include her leadership role in developing and launching successful product lines at Visa, which have significantly enhanced the company’s reputation in the marketplace. Her strategic initiatives have not only led to increased revenue but have also delivered exceptional customer experiences aligned with market demands.
At Aditya Birla Payments Bank, Kavitha was pivotal in establishing effective customer acquisition strategies that contributed to the bank’s early successes in the competitive financial landscape. Her ability to analyze market trends and customer behaviors has proven invaluable in adjusting organizational strategies to maximize growth opportunities.
Furthermore, Kavitha’s contributions to improving business processes during her tenure at EY and KPMG highlight her ability to drive transformational change within organizations. Her aptitude for strategic thinking, coupled with her hands-on experience in sales and business development, positions her as a prominent figure in the management consulting sector.
In summary, Kavitha Murali is an accomplished management consultant and sales leader with a remarkable track record of success in various competitive industries. Her commitment to excellence, innovative problem-solving abilities, and passion for fostering inclusion and diversity make her a valuable asset to any organization. As she continues to advance her career, Kavitha is well-positioned to make significant contributions to the fields of strategy and business development.
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Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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