Kaustubha Phene

Kaustubha Phene is the Founder and CEO of Pristine Infotech, Inc., a company that specializes in retail solutions using consumer behavior science and AI.124 Phene founded the company in October 2006 and is based in Lexington, Massachusetts.2

Phene has an extensive background in information technology and management:

1. Education:

   • Bachelor of Business (Commerce) in Economics and Accounting from the University of Bombay (Mumbai)2
   • Diploma in Systems Management from SVKM's Narsee Monjee Institute of Management Studies (NMIMS)2
   • Masters in Financial Management from NMIMS2

2. Professional Experience:

   • Director of consulting services for manufacturing, retail, distribution, healthcare, and utility industries at CGI (2001-2005)1
   • Senior consultant at Rolta India Limited (1987-1988)1
   • VP of advanced technology and engagement manager at IMRglobal (1992-2001)1
   • Consultant at UII (1990-1991)1
   • Head of software development at Manag Software (1981-1986)1

At Pristine Infotech, Phene leads a team that develops AI-driven solutions for retail merchandising, focusing on optimal product choice, pricing, and convenience for customers.24 The company's platform uses Generative AI to recommend action plans across various aspects of merchandising, including pricing, promotions, and assortments.3